OM4 Organic Male is the first skin type and condition-specific professional men’s line to launch in the US. On the leading edge of performance-based, green science organics, OM4 globally sources clinically-advanced, socially-responsible ingredients to target the unique biological skin differences and concerns of men. Color coded by skin type with each step numbered, OM4 is intuitively designed to be fast, easy and effective. Each of the 4 individual steps target specific grooming needs while the combined system synergistically helps prevent the onset of premature aging. Our simplistic, easy-to-navigate regiMENs require less than 4 minutes to apply. Organic Male OM4 advanced formulations account for the biological and gender specific grooming realities men face.